LIENT‑FOCUSED STRATEGY
Innovation, ambition, listening to clients’ needs: in a fast‑changing environment, we create value for each and every one of our clients by helping them fulfil their new aspirations.
INDIVIDUAL CLIENTS
Become a preferred brand across the entire value chain
- Roll out the “Post-Covid home by Nexity” : healthier, adaptable and connected homes open to the outside, in keeping with new client demands and aspirations
- Implement ambitious geographical development plans, tailored to local demand and competition, to generate additional revenue over both the short and the medium-to-long term
- Continue with projects to digitalise and structure the customer satisfaction process, such as the end-to-end paperless new property sales process
- Step up cross-selling and boost synergies between business lines
- Pursue a strategy of activating all channels to increase land sourcing capacity
COMMERCIAL CLIENTS
Be a key player in transforming real estate and working practices
- Respond to the spread of remote working and the growing need to renegotiate leases/ reduce space requirements, as well as to the emergence of multisite working, popular among employees and made possible by new technologies (“any time, anywhere, any device”)
- Promote Nexity’s role as an operator, with services playing an increasing role and fuelling more “à la carte” use of workspaces
- Create offerings that support the identity-building role of offices: as in-person attendance becomes more fragmented, the role of the office as the “beating heart” of business communities and a source of social connection will become increasingly important
LOCAL AUTHORITY CLIENTS
Support changes in cities
- Harness the Group’s expertise in urban regeneration: planning, consulting, project management support, etc.
- Develop a compelling retail offering by creating a retail property company and putting in place a dedicated organisational structure
- Strengthen the Group’s positioning in suburban development, in particular by rolling out a “Heart of the Community” offering that leverages the Group’s expertise in revitalising ground-floor retail space, providing services tailored to local businesses and undertaking renovation
INSTITUTIONAL CLIENTS
Become the leading real estate partner for private institutional investors
Develop packaged offerings tailored to different segments of the institutional market combining products, services and expertise drawn from the Group’s services platform, from off-market land acquisition opportunities through to an integrated portfolio of services to boost a property’s appeal and foster client loyalty, including sales support, backed up by a single point of contact throughout the life of a project
